Opportunity Detail
Pricing organization design for PLG companies
Advisory call on how pricing teams should be structured in product-led growth companies transitioning from self-serve to enterprise sales.
Opportunity Details
Screening Questions
SubmittedLed the build-out of a 6-person pricing team at a $120M ARR PLG company transitioning to enterprise. Established a pricing council, defined packaging tiers, and created a deal-desk function that reduced discount variance by 40%. The team reported into the CFO with a dotted line to Product.
Implemented a three-tier approval framework: self-serve discounts up to 10%, manager approval up to 25%, and executive sign-off above that. Added quarterly pricing reviews with Product, Finance, and Sales. Used a CPQ tool to enforce guardrails in real time.
Compliance Gate
Compliance review has been completed. No restrictions apply to this engagement.
Pipeline Position
Scheduled Call
Your advisory call has been confirmed.
March 14, 2026
10:00 AM CET
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